Gone are the days of accepting content requests without a goal in sight. To design meaningful content that resonates with your audience (and has measurable impact!) you need a fool-proof framework that streamlines the process. In this workshop, you’ll learn from the experts on how to share your story and measure the impact your content has on your audience. We will walk you through our systematic approach to content development, including identifying your content’s voice, so you can create a consistent and engaging experience for your audience.